Communication accommodation theory research

All About Theories for Communication. Communication Accommodation Theory in Cultural CommunicationPsychology, Behavioral And Social Science Introduction Communication accommodation is a communication theory which emphasis the adjustments that people does while communicating. Howard Giles, the professor of communication at the University of California, developed the theory which is and according to him is when people try to emphasis or minimize the social difference between the others whom they interact with. The factors that lead to the accommodation activity are adjustments which can be through verbal communication or through gestures.

Communication accommodation theory research

Abstract Effective communication skills are necessary for the provision of high quality patient care by healthcare professionals. Poor communication exchanges have been associated with lower patient satisfaction, treatment nonadherence Poor communication exchanges have been associated with lower patient satisfaction, treatment nonadherence and negative clinical outcomes.

Medication counselling opportunities are key times for pharmacists to speak with patients about their medications. Little has been published about the communication taking place between hospital pharmacists and patients with few details about what makes this exchange effective.

Effective pharmacist-patient communication may lead to improved clinical outcomes as described in physician-patient communication literature. However, before these relationships could be explored, it was essential to first investigate what was taking place in these pharmacist-patient interactions.

The overall aim of this thesis was to investigate the effectiveness of communication between hospital pharmacists and patients during medication counselling. This theory-driven research employs qualitative, quantitative and mixed methods.

Communication accommodation theory CAT was the theoretical framework invoked to study, analyse and interpret the pharmacist-patient communication exchanges. There are five CAT strategies which measure whether effective communication has occurred: There were two phases to this thesis.

The first involved six focus groups 24 pharmacists from two large metropolitan hospitals. Pharmacists shared their perceptions of their roles and goals in patient medication counselling, and barriers and facilitators in meeting their goals. Audio recorded transcripts were thematically analysed and goals identified by pharmacists were successfully mapped onto the five CAT strategies.

Results of phase one helped inform the contents of the semi-structured interview guides utilised in phase two.

Communication accommodation theory research

Phase two represented the major portion of this PhD, and took place at a large hospital with multiple specialities. Twelve pharmacists engaged four patients for a total of 48 medication counselling sessions.

Each individual session took place first, followed by separate semi-structured interviews with pharmacists and patients. Counselling sessions and interviews were audio recorded and observational field notes were taken.

Transcribed recordings were selectively coded for the five CAT strategies in pattern-based discourse analysis. Discursis software, as an adjunct to qualitative analysis, was used to visualise pharmacist-patient speech patterns, episodes of engagement, and to identify CAT strategies employed by pharmacists within these episodes.

Patients completed two medication taking behaviour measures, Beliefs about Medications Questionnaire BMQ and Morisky Medication Adherence Scale MMAS-8 prior to their conversation with the pharmacist and then again by telephone four weeks after leaving hospital.

Non-accommodation occurred when pharmacists spoke too quickly, used terms not understood by patients, and did not include patients in the initial, agenda-setting phase.

Communication Studies

Discursis software identified pharmacist-patient engagement episodes, often revealing effectively applied CAT strategies.

Semi-structured interviews with pharmacists and patients about their medication counselling experience indicated many shared CAT related themes. Pharmacists assessed themselves higher for emotional expression and discourse management and lower for interpretability and interpersonal control behaviours.

Pharmacists and patients provided insights about what made pharmacist-patient conversations effective.

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An overarching shared goal was that patients need to be confident in managing their medications at home. Almost all patient assessed pharmacist communication behaviours and levels of patient satisfaction were strongly correlated, but few correlations were detected with the BMQ or MMAS This exploratory research is a valuable foundation for future work as it provides some preliminary process mapping of the pharmacist-patient communication to outcomes.

Communication Accommodation Theory - Businesstopia The theory was developed by Howard Giles, a professor teaching communication at the University of California in
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Communication Accommodation Theory - Research Paper Background[ edit ] Speech accommodation theory[ edit ] The communication accommodation theory was developed by Howard Gilesprofessor of Communication at the University of California, Santa Barbara.

This thesis invoked theory CAT to investigate the effectiveness of hospital pharmacist-patient communication. The research demonstrated the dynamics that commonly occur in these types of interactions.

Many areas of strength were identified as well as communication skills that require improvement. The far-reaching training implications for both pharmacy practitioners and students are discussed and ways that they can learn and further develop effective communication skills through theory-based research informed training are proposed.In the nearly four decades since its inception as speech accommodation theory, communication accommodation theory has been used in multidisciplinary, multilingual, and multicultural contexts for understanding when, how, and why we, as speakers, accommodate to each other’s languages and styles of communication.

Communication accommodation theory research

Communication accommodation theory is known to be the one of the most prominent theories in the interactional basis of human communication (Giles, Linz, Bonilla, & Gomez, ). It is the basis of understanding why individuals interact with others in the most peculiar ways/5(1).

Communication Accommodation Theory – Communication Studies

In the nearly four decades since its inception as speech accommodation theory, communication accommodation theory has been used in multidisciplinary, multilingual, and multicultural contexts for understanding when, how, and why we, as speakers, accommodate to each other’s languages and styles of communication.

The Theoretical Framework of the Communication Accommodation Theory The Communication Accommodation Theory (CAT) was developed by Howard Giles, pro- fessor of communication, at the University of California, Santa Barbara, in Communication Accommodation Theory If you have ever found yourself matching the vocabulary, speed and cadence of the person you are talking to, you have experienced firsthand an illustration of Communication Accommodation Theory.

Full-Text Paper (PDF): The Application of the Communication Accommodation Theory to Virtual Communities: A Preliminary Research on the Online Identities.

Communication accommodation theory - Wikipedia